More than just a business, NuBo is a special place. We believe that ‘place’ and ‘history’ and ‘community’ are intrinsic to beer styles and culture, from the hop farms to the beer bar. So we have attempted to create a space that will inspire our own artistic pursuit when it comes to making beer, as well as your ability to enjoy the fruits of our labor.
We are located in Pleasure Point, named after neighborhood surf spot down the street on the east side of Santa Cruz. Our neighbors form the core of our community. Our building is a work of art and environmentally friendly, and the modern industrial space is an ideal showcase for our state-of-the-art lager system, emphasizing sustainable brewing practices.