[Tech Tuesday] Use Storify to Display User Generated Content at Your Event

    April 9, 2013

    Storify is an effective tool that essentially allows you to pull all social media chatter into one platform and turn it into a cohesive story. A simple search brings up all the posts, videos, comments, and websites related to the topic selected. Users can drag and drop relative information into a narrative and add headlines, captions, descriptions, and more.

    There are several elements that make Storify a wonderful tool for social sharing.

    • You can scan content from over 20 different social sites including Facebook, Twitter, YouTube, and Instagram

    • Build a story with images, videos, comments, tweets

    • Anyone included in the story is notified so they can share it with their networks

    • A story can be liked and even embedded into a website

    • It’s fun, easy, and social

    • It’s free


    How To Use Storify For Your Next Event

    Create a Storify story as the promotion and buzz builds around your next event. Then, the day before your event begins, publish and share the story with your network. This will give you one last big push to get people excited about your party.

    Once your event is under way, you can continue to collect social comments, photos, and more from your guests and add them to your story. If your event space has an area with a flat screen, you can even display your Storify story in real-time so that your guests can see what’s going on. It’s a great way to continue the conversation and get more guests interacting on the web about your event.

    After your event, you can use Storify to create the final chapter of your event story. Post pictures of people having fun at your event, include tweets with reviews of the party, and even include “Thank You” messages party goers have left on Facebook. If you’ve hosted the event for a big client, be sure to send them the Storify story. They will love it seeing pictures of the event venue and reading all the guests’ tweets and other comments.

    The possibilities are endless with Storify. Big brands can use it to monitor how customers are talking about their product. Non-profits can use it on anything from event marketing to monitoring online reputation, connecting with donors, and more. It allows managers to use and curate material that’s already out on the social web.

    Have you already tried Storify? If so, what did you use it for? If you’re going to try it out for the first time, let us know how it goes! Share with us on Facebook, Twitter, or by leaving a comment below.