[Tech Tuesday] Picatic's EventTilt: Crowdfunding for Events

    March 19, 2013

    Let's face it – no one wants to lose money on their event. Wouldn't it be great if there was a way for you to know beforehand whether your event will make a profit? Well you're in luck, because now there is!

    In the past, event planners had to organize events with expensive upfront costs such as hiring talent, booking an event venue, and buying advertising all before they could sell a single ticket. Which means that if they didn't sell enough tickets to make a profit, they risk losing a ton of money.


    But with Picatic's EventTilt, event planners can offer the public limited discounted tickets for their event to meet their break-event point. People who purchase the tickets are aware that if there are not enough tickets sold, the event will not take place. In this instance, the buyer's money will be returned in full without any additional charges or penalties. But if the event planner does sell enough tickets to break-even, they can continue to sell tickets at full cost and end up with a successful event.


    This idea is known as crowdfunding. Crowdfunding has been around for a while and has been used in industries such as disaster relief, citizen journalism, support of artists by fans, and more. It's just now starting to make waves in the event planning industry. So far, results have been great and many event planners are turning to platforms such as Picatic's EventTilt for their crowdfunding needs.

    As an added bonus, Picatic offers its services for free to anyone who is hosting a free event. Picatic also features a Facebook plug-in for social media integration – a great way to get the word out about the limited discounted tickets available. There is no membership required, no software to install, and no monthly fees for this service. You simply sell tickets online for a small fee ($0.69 + 2.4% per ticket) and watch as the interest in your event grows.



    So once you choose your event space and figure out some of the other preliminary logistics, why not try out Picatic's EventTilt services and see how it can positively impact your bottom line? There is no risk; it will only help you to be a better event planner!

    What other crowdfunding services have you heard of lately? Do you have any other tips to ensure events make profit? Share with us by leaving a comment below, or on Facebook or Twitter!