EventUp

    Creative Tips to Make Your Company Stand Out at a Trade Show

    April 11, 2013

    While throwing an event for your company can do wonders for team-building and camaraderie, trade shows are a great way to network and meet people from other companies. They're also a great way to get your name out to people that are interested in what you're trying to sell. If your company is attending a trade show, you have to be prepared to compete for attention with up to hundreds of other companies. You want to stand out, and you want to make your company stand out more than the rest. How, though? Here at Eventup, we've come up with a few ways to make your company shine at the next trade show that you attend!


    Do something different. Don't just showcase your company in a booth like everyone else will. Create an activity, or something that will draw people in as they walk by your company's area of the event. Perhaps you'd like to start a raffle or a contest that can get people in the competitive mindset and wanting to participate in your activity. Engage with the people at the trade show and get them involved with your company more than the rest. Not only will they remember the unique experience that you give them, but they are very likely to enjoy it and it will make your company look more appealing!

    Promote your company's attendance. Let people know ahead of time that your company will be in attendance at the trade show. Create an event on Facebook, or a hashtag on Twitter or Instagram. Let people know what you have to offer ahead of time so they can contribute to the conversation online!


    Make it attractive! Bring products or make signs that will attract people to your space. Put all of your effort into promoting your company, because if you get to the trade show and other companies have better products and a better looking booth than you do, you won't be as visible as you could have been! Take the time to do the work. It will be worth it.

     

    Essentially, in order to stand out at your next trade show, it is important to think outside the box and do something different than other companies. You can do anything, but it will help if you promote your attendance at the trade show ahead of time so that people will already know where to go! Take the time and put the work into your company's attendance at the trade show, and you won't regret it when your booth is all the hype!

    What do you do to make your company stand out at a trade show? Let us know in a comment below, or on Facebook or Twitter!